Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/250896.2 
Year of Publication: 
2024
Citation: 
[Journal:] New Media & Society [ISSN:] 1461-7315 [Volume:] 26 [Issue:] 3 [Publisher:] Sage [Place:] Thousand Oaks, CA [Year:] 2024 [Pages:] 1544-1565
Publisher: 
Sage, Thousand Oaks, CA
Abstract: 
We investigate user engagement with politicians' migration discourses on social media. In particular, we study the effects of message framing and support base attitudes on interactions on Facebook and Twitter in five European countries. Enriching automated analysis of social media content with survey data in a multilevel negative binomial regression approach, findings show that migration-related messages tend to elicit more interactions than other kinds of messages. Furthermore, the presence of a security frame in a migration-related message positively relates to user engagement. However, additional analyses suggest that the relevance of these frames differ between different political parties. In fact, a message gets an even higher number of interactions, when the dimension of the migration issue included in those framed messages is perceived more negatively by a party's support base. The findings have important implications for communication strategies of political actors and the state of migration discourses on social media.
Subjects: 
automated content analysis
Facebook
framing
migration
political communication
political elites
social media
Twitter
user engagement
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
Document Version: 
Published Version

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2 10419/250896.2 Version of Record: June 2025
1 10419/250896 OnlineFirst Articles: February 2022

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