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Hochschule Neu-Ulm
Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding
Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Kompetenzzentrum Marketing & Branding, Hochschule Neu-Ulm
Browsing "Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Kompetenzzentrum Marketing & Branding, Hochschule Neu-Ulm" by Year of Publication
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Showing results 21 to 36 of 36
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Year of Publication
Title
Author(s)
2015
How Social Commerce Communication can support Brand Loyalty: An Analysis of Nike‘s Efforts in Facebook Community Management
Nusser, Stefanie
;
Mahle, Irene
;
Pätzmann, Jens U.
2015
Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie. Schwerpunkt E-Commerce
Pätzmann, Jens U.
2014
The Connection between Change Management and Internal Branding: Analysis of the Compatibility of Internal Branding and John Kotter's 8-Step Change Process for Change
Scherle, Tina
;
Botzenhardt, Florian
;
Pätzmann, Jens U.
2014
Brand Differentiation in German Online Job Boards
Palinkas, Tami
;
Botzenhardt, Florian
;
Pätzmann, Jens U.
2014
Critical Success Factors for Online-Shops of Drugstores
Svechla, Sabrina
;
Fischer, Jessica
;
Ferdinand, Hans-Michael
2014
Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie. Schwerpunkt Internal Branding
Pätzmann, Jens U.
2014
Effectiveness and Efficiency of Shared Value Activities: The Development of a Model to Evaluate Shared Value Management Activities
Kaufeldt, Katharina
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2014
Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie. Schwerpunkt Digital Marketing
Pätzmann, Jens U.
2014
Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2014
Internal Branding vs. Knowledge Sharing: An Evaluation of the Influence of Wikis as a Tool for Corporate Knowledge Management in contemporary Social Software on Internal Branding Strategy and Measures
Falkenstein, Natalie
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2014
Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche
Maiwald, Anna
;
Teichmann, Julia
;
Pätzmann, Jens U.
2014
Internal Branding in der Zeitarbeit: Ist markenkonformes Verhalten und die Identifikation mit der Unternehmenskultur des Einsatzunternehmens bei Zeitarbeitsverhältnissen realisierbar?
Brandolini, Nick
;
Botzenhardt, Florian
;
Pätzmann, Jens U.
2012
Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina
;
Teichmann, Julia
;
Pätzmann, Jens U.
2012
Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie. Schwerpunkt Social Media
Pätzmann, Jens U.
2012
Social Media im Recruiting
Schwarz, Annika
;
Botzenhardt, Florian
;
Pätzmann, Jens U.
2012
How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael