Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/89713
Authors: 
Valdés-Edwards, Gonzalo
Valdés-Prieto, Salvador
Year of Publication: 
2013
Series/Report no.: 
CESifo Working Paper 4424
Abstract: 
This paper presents a choice model based on a model for the behavior of brain cells that is based on neurological findings. The paper shows that it is possible to define choice as the result of a series of interconnected cellular processes, instead of framing the problem from the point of view of a single optimizing agent. Many of the desirable attributes of the latter are preserved. Under specific conditions identified here, the aggregate behavior of individual brain cells is similar to what a traditional rational optimizing agent would choose. This model is a first step to understand decision-making in terms of cellular interactions.
Subjects: 
neuroeconomics
decision-making
economics of neural activity
JEL: 
D87
D81
Document Type: 
Working Paper

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