Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/261835 
Year of Publication: 
2022
Citation: 
[Journal:] Experimental Economics [ISSN:] 1573-6938 [Volume:] 25 [Issue:] 5 [Publisher:] Springer Science + Business Media B.V. [Place:] Dordrecht [Year:] 2022 [Pages:] 1399-1417
Publisher: 
Springer Science + Business Media B.V., Dordrecht
Abstract: 
In an artefactual field experiment, we implemented a crowdfunding campaign for an institute’s summer party and compared donation and contribution framings. We found that the use of the word ‘donation’ generated higher revenue than the use of ‘contribution.’ While the individuals receiving the donation framing gave substantially larger amounts, those receiving the contribution framing responded more strongly to reward thresholds and suggestions. An additional survey experiment on MTurk indicated that the term ‘donation’ triggers more positive emotional responses and that emotions are highly correlated with giving. It appears that making a donation is perceived as a more voluntary act and is thus more successful at generating warm glow than making a contribution. We surmise that this extends to other funding mechanisms.
Subjects: 
crowdfunding
field experiment
framing
JEL: 
C93
D64
D12
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
Document Version: 
Published Version

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