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Hochschule Neu-Ulm
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Hochschule Neu-Ulm
Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding
Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Kompetenzzentrum Marketing & Branding, Hochschule Neu-Ulm
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Results 1-10 of 13.
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2015
Finden statt suchen: Marken an der Internet-Pinnwand. Lässt sich die Sichtbarkeit in Suchmaschinen durch gezieltes Pinterest-Marketing beeinflussen?
Schweitzer, Desiree
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2014
The Connection between Change Management and Internal Branding: Analysis of the Compatibility of Internal Branding and John Kotter's 8-Step Change Process for Change
Scherle, Tina
;
Botzenhardt, Florian
;
Pätzmann, Jens U.
2016
Fluid Branding: Die Kunst der beständigen Veränderung. Genügt das Konzept des Fluid Branding den Anforderungen für den Aufbau starker Marken?
Hasenmaile, Lisa M.
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2012
Social Media im Recruiting
Schwarz, Annika
;
Botzenhardt, Florian
;
Pätzmann, Jens U.
2014
Brand Differentiation in German Online Job Boards
Palinkas, Tami
;
Botzenhardt, Florian
;
Pätzmann, Jens U.
2015
Besser einkaufen durch Social Media? Der Einfluss von Social Plugins auf die Qualität von Produktempfehlungen in E-Commerce-Systemen
Wiedenmann, Katja
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2014
Effectiveness and Efficiency of Shared Value Activities: The Development of a Model to Evaluate Shared Value Management Activities
Kaufeldt, Katharina
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2012
How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2016
Eine neue Realität im Kundenservice: Ist es aus Marketing-Sicht sinnvoll, Kundenservices auf Augmented Reality-Technologie aufzubauen?
Hartwig, Jessica
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
2014
Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia
;
Botzenhardt, Florian
;
Ferdinand, Hans-Michael
Author
9
Ferdinand, Hans-Michael
4
Pätzmann, Jens U.
1
Brandolini, Nick
1
Bíró, Szilvia
1
Falkenstein, Natalie
1
Hartwig, Jessica
1
Hasenmaile, Lisa M.
1
Kaufeldt, Katharina
1
Palinkas, Tami
1
Runge, Henrike
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