Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/78923 
Erscheinungsjahr: 
2007
Quellenangabe: 
[Journal:] Management Revue [ISSN:] 1861-9916 [Volume:] 18 [Issue:] 2 [Publisher:] Rainer Hampp Verlag [Place:] Mering [Year:] 2007 [Pages:] 204-219
Verlag: 
Rainer Hampp Verlag, Mering
Zusammenfassung: 
The objective of the article is to introduce to the topic of Student Relationship Management (SRM) in Germany. The concept has been derived from the idea of a Customer Relationship Management (CRM), which has already been successfully implemented in many enterprises. Its objective is to canvass for customers, obtain their loyalty towards the company and, if necessary, win them back. Furthermore, potential uses of a SRM within the context of Higher Education Management will be demonstrated by means of examples of German universities and by applying new methods.
Schlagwörter: 
Student Relationship Management
Customer Relationship Management
Higher Education Management
data mining
student satisfaction
Dokumentart: 
Article

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