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Ergebnisse 1-10 von 14.
ErscheinungsjahrTitelAutor:innen
2013Customer's potential value: The role of learning
In: Band: 6, 2013, Heft: 1, S. 1-21
Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana
2013An integrated approach to customer value: A comprehensive-practical approach
In: Band: 6, 2013, Heft: 1, S. 22-37
Klanac, Nataša Golik
2013Coping with alternatives in sales organisations: Experiences from an Italian company
In: Band: 6, 2013, Heft: 3, S. 107-122
Perna, Andrea; Cardinali, Silvio; Gregori, Gian Luca
2013Using CLV concept for marketing budgets allocation
In: Band: 6, 2013, Heft: 2, S. 91-106
Oyner, Olga K.; Sukhorukove, Olga
2013Finding market focus for solution business development
In: Band: 6, 2013, Heft: 3, S. 123-142
Nenonen, Suvi; Storbacka, Kaj
2013Editorial: The 2013 Naples Forum on Service
In: Band: 6, 2013, Heft: 4, S. I-VII
Gummesson, Evert; Mele, Cristina; Polese, Francesco
2013Beyond sporadic actions: How to approach multi-party stakeholder collaboration in service development
In: Band: 6, 2013, Heft: 4, S. 171-191
Tossavainen, Päivi J.
2013Gaining access to customers' resources through relationship bonds
In: Band: 6, 2013, Heft: 2, S. 56-69
Baxter, Roger A.
2013Resource-based view and Service-dominant logic: Similarities, differences and further research
In: Band: 6, 2013, Heft: 4, S. 192-213
Mele, Cristina; Della Corte, Valentina
2013Developing industrial solution offerings: A framework and management guidelines
In: Band: 6, 2013, Heft: 3, S. 143-170
Pekkarinen, Olli; Salminen, Risto T.