Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/90647
Authors: 
Gummesson, Evert
Mele, Cristina
Polese, Francesco
Year of Publication: 
2013
Citation: 
[Journal:] jbm - Journal of Business Market Management [Volume:] 6 [Year:] 2013 [Issue:] 4 [Pages:] I-VII
Persistent Identifier of the first edition: 
Creative Commons License: 
http://creativecommons.org/licenses/by-nd/3.0/
Document Type: 
Article

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