Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/76796
Authors: 
Klanac, Nataša Golik
Year of Publication: 
2013
Citation: 
[Journal:] jbm - Journal of Business Market Management [Volume:] 6 [Year:] 2013 [Issue:] 1 [Pages:] 22-37
Abstract: 
The paper presents a comprehensive and practical approach to studying value from the customer point of view i.e. customer value (CV). It builds on three approaches to CV: the benefit-sacrifice, the means-end and the experiential. The developed integrated approach presents a more complete view on CV and its components than current approaches, offering a more meaningful guidance for marketing management activities.
Subjects: 
customer value
integrated approach
benefit-sacrifice
means-end
experiential approach
Persistent Identifier of the first edition: 
Creative Commons License: 
http://creativecommons.org/licenses/by-nd/3.0/
Document Type: 
Article

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