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Freie Universität Berlin
jbm - Journal of Business Market Management, Freie Universität Berlin
jbm - Journal of Business Market Management, Freie Universität Berlin
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Year of Publication
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2013
Customer's potential value: The role of learning
In: volume: 6, 2013, issue: 1, p. 1-21
Komulainen, Hanna
;
Mainela, Tuija
;
Tähtinen, Jaana
2013
An integrated approach to customer value: A comprehensive-practical approach
In: volume: 6, 2013, issue: 1, p. 22-37
Klanac, Nataša Golik
2013
Coping with alternatives in sales organisations: Experiences from an Italian company
In: volume: 6, 2013, issue: 3, p. 107-122
Perna, Andrea
;
Cardinali, Silvio
;
Gregori, Gian Luca
2013
Using CLV concept for marketing budgets allocation
In: volume: 6, 2013, issue: 2, p. 91-106
Oyner, Olga K.
;
Sukhorukove, Olga
2013
Finding market focus for solution business development
In: volume: 6, 2013, issue: 3, p. 123-142
Nenonen, Suvi
;
Storbacka, Kaj
2013
Editorial: The 2013 Naples Forum on Service
In: volume: 6, 2013, issue: 4, p. I-VII
Gummesson, Evert
;
Mele, Cristina
;
Polese, Francesco
2013
Beyond sporadic actions: How to approach multi-party stakeholder collaboration in service development
In: volume: 6, 2013, issue: 4, p. 171-191
Tossavainen, Päivi J.
2013
Gaining access to customers' resources through relationship bonds
In: volume: 6, 2013, issue: 2, p. 56-69
Baxter, Roger A.
2013
Resource-based view and Service-dominant logic: Similarities, differences and further research
In: volume: 6, 2013, issue: 4, p. 192-213
Mele, Cristina
;
Della Corte, Valentina
2013
Developing industrial solution offerings: A framework and management guidelines
In: volume: 6, 2013, issue: 3, p. 143-170
Pekkarinen, Olli
;
Salminen, Risto T.
Author
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Oyner, Olga K.
1
Pekkarinen, Olli
1
Perna, Andrea
1
Pikkarainen, Minna
1
Polese, Francesco
1
Salminen, Risto T.
1
Storbacka, Kaj
1
Sukhorukove, Olga
1
Terho, Harri
1
Tossavainen, Päivi J.
.
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Issue 4, Volume 6, 2013