Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/311063 
Year of Publication: 
2022
Citation: 
[Journal:] Journal of Marketing Analytics [ISSN:] 2050-3326 [Volume:] 10 [Issue:] 4 [Publisher:] Palgrave Macmillan [Place:] London [Year:] 2022 [Pages:] 425-429
Publisher: 
Palgrave Macmillan, London
Abstract: 
Comparative analyses of different publications on the same topic are becoming increasingly popular in several areas of marketing research. Especially in research strands with many different empirical studies, there is a strong need for a systematic method to verify the multitude of results. Meta-analysis is such a method to empirically synthesize multiple research results. This software review examines probably the most popular software for the implementation of meta-analyses: Comprehensive Meta-Analysis (CMA) 3.0 ( https://www.meta-analysis.com/ ).
Subjects: 
Meta-analysis
Comprehensive Meta-Analysis 3.0
CMA 3.0
Software review
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
Document Version: 
Published Version

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