Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/302734 
Year of Publication: 
2024
Series/Report no.: 
CESifo Working Paper No. 11249
Publisher: 
CESifo GmbH, Munich
Abstract: 
Digitization has importantly expanded the scope for reusing music in movies, a process known as music synchronization. We use panel data on Netflix and Shazam to estimate the causal effect of music synchronization on the discovery of reused songs. Our results show that songs are substantially more likely to be discovered via Shazam's music recognition algorithm when reused in movies that get more Netflix exposure, even after controlling for song quality. We further show evidence of reuse in movies positively affecting song consumption on the Spotify charts, indicating that movies play a significant role in boosting the demand of reused music. These results have important implications for the policy debate on copyright and fair use and can additionally inform the negotiation of licensing rights between movie producers and music rightholders. They additionally improve our understanding of how innovations enabled by digitization can affect the content industries.
Subjects: 
copyright
reuse
digitization
recorded music
music synchronization
Document Type: 
Working Paper
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