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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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2022
Customer Centricity durch Biases: Ein Interview mit Monica Dreyer & Matthias Fuchs
In: volume: 39, 2022, issue: 4, p. 6-9
Deyer, Monica
;
Fuchs, Matthias
;
Gollnhofer, Johanna Franziska
2022
Was sind Kunden zu zahlen bereit? - Ein Vergleich der Open-Ended-, Gabor-Granger- und Van-Westendorp-Methode
In: volume: 39, 2022, issue: 1, p. 10-15
Müller, Steffen
;
Heim, Nina
;
Matthys, Stefan
2022
Knowing is Half the Battle - The Influence of Marketers' Privacy Literacy on SMEs' Privacy Orientation
In: volume: 39, 2022, issue: 2, p. 36-43
Friesenecker, Matthias
;
Gotsch, Mauro Luis
;
Schögel, Marcus
2022
Customer Centricity & Datenschutz - Die Geschichte eines Missverständnisses
In: volume: 39, 2022, issue: 2, p. 12-19
Gotsch, Mauro Luis
2022
Integration von XR-Anwendungen im physischen Store
In: volume: 39, 2022, issue: 5, p. 28-35
Lurie-Stoyanov, Katja
;
Kirchgeorg, Manfred
2022
Boring-2-Boring beenden – Warum nicht! - Wie die Credit Suisse dank konsequenter Ausrichtung an Kunden-Insights ihre Marketingwirkung verbesserte
In: volume: 39, 2022, issue: 3, p. 6-13
Reichelt, Roman
;
Nguyen, Minh Dang
2022
Pricing bei Audi: DInstrumentenkasten, Profit-Pools und Pricing-Philosophie
In: volume: 39, 2022, issue: 1, p. 6-9
Römer, Axel
;
Renner, Susanna
2022
Marketing Review St.Gallen, Ausgabe 3/2022: From Business to Business
In: volume: 39, 2022, issue: 3,
Universität St. Gallen - Institut für Marketing und Customer Insight
2022
Marketing Review St.Gallen, Ausgabe 5/2022: Store of the Future
In: volume: 39, 2022, issue: 5,
Universität St. Gallen - Institut für Marketing und Customer Insight
2022
B2B: A Shift from Owning to Sharing? - How Sharing Facilitates new Business-to-Business Relationships between Small and Medium-sized Enterprises
In: volume: 39, 2022, issue: 3, p. 30-37
Huber, Sebastian
;
von dem Berge, Karina
;
Burri, Simona
;
Jüttner, Uta
;
Wälfer, Toni
;
Huber, Charles
;
Niederhauser, Luca
Author
3
Gotsch, Mauro Luis
3
Schögel, Marcus
2
Fuchs, Matthias
2
Füller, Johann
2
Gollnhofer, Johanna Franziska
2
Reinecke, Sven
2
Renner, Susanna
2
Schmäh, Marco
2
Spreer, Philipp
2
Weidemann, Christina
.
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Journal - issue
9
Issue 1, Volume 39, 2022
9
Issue 2, Volume 39, 2022
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Issue 3, Volume 39, 2022
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Issue 4, Volume 39, 2022
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Issue 5, Volume 39, 2022
9
Issue 6, Volume 39, 2022