Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276181 
Year of Publication: 
2022
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 39 [Issue:] 2 [Year:] 2022 [Pages:] 36-43
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Marketers are in a unique position to improve customers' data privacy but often lack the necessary know-how. Hence, this study examines the link between marketers' privacy literacy and their firms' privacy orientation.
Document Type: 
Article

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