Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/230227 
Year of Publication: 
2020
Citation: 
[Journal:] Journal of Behavioral Decision Making [ISSN:] 1099-0771 [Volume:] 33 [Issue:] 5 [Publisher:] Wiley [Place:] Hoboken, NJ [Year:] 2020 [Pages:] 593-605
Publisher: 
Wiley, Hoboken, NJ
Abstract: 
Odors are strong elicitors of affect, and they play an important role in guiding human behavior, such as avoiding fire or spoiled food. However, little is known about how risky decision making changes when stimuli are olfactory. We investigated this question in an experimental study of risky decision making with unpleasant odors and monetary losses in a fully incentivized task with real outcomes. Odor and monetary decisions were matched so that monetary losses corresponded to the amount of money participants were willing to pay to avoid smelling an odor. Hierarchical Bayesian analyses using prospect theory show that participants were less sensitive to probabilities when gambling with odors than when gambling with money. These results highlight the importance of taking the sensory modality into account when studying risky decision making.
Subjects: 
affect
odors
probability weighting
prospect theory
risky decision making
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
Document Version: 
Published Version

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.