Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/215474
Authors: 
Ibert, Oliver
Hess, Martin
Kleibert, Jana
Müller, Felix
Power, Dominic
Year of Publication: 
2019
Citation: 
[Journal:] Dialogues in Human Geography [ISSN:] 2043-8214 [Volume:] 9 [Year:] 2019 [Issue:] 1 [Pages:] 43-63
Abstract: 
In this article, we seek to contribute to cultural-economic geography debates on the social construction of economic value. We widen the focus on already well-studied associations between branded commodities and other entities representing nonmonetary values by also considering what we refer to as ‘dissociations’. Dissociation denotes practices of weakening or obscuring negative links between a branded commodity and other entities in order to let the desired associations overrule undesired ones. We highlight the strategic agency behind such dissociations and thus focus on actors’ proactive relational work to prevent negative associations from becoming salient as well as their reactive practices of managing reputational crises. The article situates the study of dissociations in human geography and pays particular attention to the geographies of dissociation along territorial, relational, and topological lines.
Subjects: 
Association
brands
dark places
dissociation
relational distance
reputational crises
social construction
value
Persistent Identifier of the first edition: 
Creative Commons License: 
http://creativecommons.org/licenses/by-nc/4.0/
Document Type: 
Article
Document Version: 
Published Version

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