Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/183461 
Erscheinungsjahr: 
2018
Schriftenreihe/Nr.: 
IFN Working Paper No. 1232
Verlag: 
Research Institute of Industrial Economics (IFN), Stockholm
Zusammenfassung: 
This paper studies customer discrimination against fictive male and female food truck owners with Arabic names on a Swedish University campus using a web-based experiment.Students at a Swedish university campus were asked to participate in a market survey and state if they think it is a good idea to have a food truck establishment on the campus. Further, they were also asked about their own beliefs, and their beliefs about others' willingness to pay for a baguette and a kebab sold by the food truck on the campus. Four names - one male Swede, one female Swede, one male Arab, and one female Arab - were randomly assigned to the food truck. We found no evidence of customer discrimination against food truck owners with Arabic names. In fact, the respondents were slightly more positive to a food truck establishment run by an Arabic male than by a Swedish male. We conclude that our results are representative in an environment with relatively young and highly educated customers and that customer discrimination may vary across different markets. More research in this area is needed.
Schlagwörter: 
Customer discrimination
Self-employment
Immigrants
Sweden
JEL: 
J15
J16
J79
Dokumentart: 
Working Paper

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