Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/183461 
Year of Publication: 
2018
Series/Report no.: 
IFN Working Paper No. 1232
Publisher: 
Research Institute of Industrial Economics (IFN), Stockholm
Abstract: 
This paper studies customer discrimination against fictive male and female food truck owners with Arabic names on a Swedish University campus using a web-based experiment.Students at a Swedish university campus were asked to participate in a market survey and state if they think it is a good idea to have a food truck establishment on the campus. Further, they were also asked about their own beliefs, and their beliefs about others' willingness to pay for a baguette and a kebab sold by the food truck on the campus. Four names - one male Swede, one female Swede, one male Arab, and one female Arab - were randomly assigned to the food truck. We found no evidence of customer discrimination against food truck owners with Arabic names. In fact, the respondents were slightly more positive to a food truck establishment run by an Arabic male than by a Swedish male. We conclude that our results are representative in an environment with relatively young and highly educated customers and that customer discrimination may vary across different markets. More research in this area is needed.
Subjects: 
Customer discrimination
Self-employment
Immigrants
Sweden
JEL: 
J15
J16
J79
Document Type: 
Working Paper

Files in This Item:
File
Size
253.32 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.