Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/180837
Authors: 
Chang, Daphne
Chen, Roy
Krupka, Erin
Year of Publication: 
2018
Series/Report no.: 
WZB Discussion Paper SP II 2018-204
Abstract: 
Ample evidence shows that certain words or ways of phrasing things can cause us to change our preferences. We demonstrate one mechanism for why this happens - "framing" evokes norms which then influence choice. We use a laboratory study to test the impact of describing a series of dictator games with either politically charged tax- or neutrallyframed language. Subjects' political identities interact with these frames, causing changes in both norms and choices. Framing makes Democrats prefer equalized outcomes, and Republicans reluctant to redistribute payments even when it leaves them disadvantaged.
Subjects: 
framing
norms
social identity
altruism
JEL: 
C93
D83
Document Type: 
Working Paper
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