Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/159209
Authors: 
Lambertini, Luca
Baranzoni, Silvia
Bianchi, Patrizio
Year of Publication: 
2000
Series/Report no.: 
Quaderni - Working Paper DSE 368
Abstract: 
This paper provides a survey on the literature on multiple firms under either endogenous or exogenous product differentiation. The main aim is to identify the reasons why firms supply product lines rather than single goods. Factors pertaining to the demand side, such as brand loyalty and switching costs, are treated here. Moreover, the incentive towards product proliferation is investigated in connection with the issue of the persistence of monopoly. The consequences of product proliferation on social welfare are also discussed.
Persistent Identifier of the first edition: 
Creative Commons License: 
https://creativecommons.org/licenses/by-nc/3.0/
Document Type: 
Working Paper

Files in This Item:
File
Size
3.78 MB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.