Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/152250
Authors: 
Rodemeier, Matthias
Löschel, Andreas
Kube, Roland
Year of Publication: 
2017
Series/Report no.: 
CAWM Discussion Paper 93
Abstract: 
We investigate consumer inattention and imperfect information regarding the financial benefits of energy-efficient lighting using a randomized controlled trial with 1,084 observations. Results suggest that subjects generally know about cost savings of LED bulbs - the central lighting technology of the future - but largely underestimate the magnitude of these savings. As a result, stated willingness-to-pay for an LED bulb increases on average by 2.53€ through the provision of information on expected lifetime costs. Consumers also confound technology attributes of energy-efficient alternatives, which further explains low adoption rates of the LED technology.
Subjects: 
Imperfect Information
Inattention
Energy Efficiency Gap
Experimental Economics
JEL: 
D03
D12
D83
Q41
Q48
Document Type: 
Working Paper

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