Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/98213 
Erscheinungsjahr: 
2013
Schriftenreihe/Nr.: 
Economic Growth Center Discussion Paper No. 1030
Verlag: 
Yale University, Economic Growth Center, New Haven, CT
Zusammenfassung: 
Low adoption of productive agricultural technologies is a puzzle. Agricultural extension services rely on external agents to communicate with farmers, although social networks are known to be the most credible source of information about new technologies. We conduct a large-scale field experiment on communication strategies in which extension workers are partnered with different members of social networks. We show that communicator actions and effort are susceptible to small performance incentives, and adoption rates vary by communicator type. Communicators who face conditions most comparable to target farmers are the most persuasive. Incorporating communication dynamics can enrich the literature on social learning.
Schlagwörter: 
Social learning
Agriculture
Technology Adoption
Malawi
JEL: 
O33
O13
Q16
Dokumentart: 
Working Paper

Datei(en):
Datei
Größe
602.83 kB





Publikationen in EconStor sind urheberrechtlich geschützt.