Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/96099 
Erscheinungsjahr: 
2014
Quellenangabe: 
[Journal:] jbm - Journal of Business Market Management [Volume:] 7 [Issue:] 1 [Publisher:] Freie Universität Berlin, Marketing-Department [Place:] Berlin [Year:] 2014 [Pages:] 254-279
Verlag: 
Freie Universität Berlin, Marketing-Department, Berlin
Zusammenfassung: 
We examine and conceptualize the dynamics of trust in business relationships, including its dimensions, processes and determinants, based on an in-depth case history of a 10-year sponsorship relationship between Chinese and Western firms. A contribution of this research is the distinction between trusting attitudes and trusting actions that underlie the dynamics of trust. An analytical framework is developed to show how these two dimensions evolve through distinct but connected processes that are embedded in relationship evolution and affected by different contextual factors.
Schlagwörter: 
Business relations and networks
Trust dynamics and evolution
China
Sponsorship relations
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