Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/88167
Authors: 
Woisetschläger, David M.
Backhaus, Christof
Dreisbach, Jan
Schnöring, Marc
Year of Publication: 
2013
Series/Report no.: 
Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion
Subjects: 
Sponsoring
Fußball-Bundesliga
Sponsoringwirkung
Imagetransfer
Sponsoringerfolg
Document Type: 
Working Paper

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