Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/86331
Authors: 
Boswijk, H.P.
Fok, D.
Franses, P.-H.
Year of Publication: 
2006
Series/Report no.: 
Tinbergen Institute Discussion Paper 06-027/4
Abstract: 
To examine cross-country diffusion of new products, marketing researchers have to rely on a multivariate product growth model. We put forward such a model, and show that it is a natural extension of the original Bass (1969) model. We contrast our model with currently in use multivariate models and we show that inference is much easier and interpretation is straightforward. In fact, parameter estimation can be done using standard commercially available software. We illustrate the benefits of our model relative to other models in simulation experiments. An application to a three-country CD sales series shows the merits of our model in practice.
Subjects: 
Diffusion
International marketing
econometric models
JEL: 
C39
M31
Document Type: 
Working Paper

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