Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/66812 
Erscheinungsjahr: 
2010
Quellenangabe: 
[Journal:] Journal of Choice Modelling [ISSN:] 1755-5345 [Volume:] 3 [Issue:] 3 [Publisher:] University of Leeds, Institute for Transport Studies [Place:] Leeds [Year:] 2010 [Pages:] 73-115
Verlag: 
University of Leeds, Institute for Transport Studies, Leeds
Zusammenfassung: 
We show in a theoretical model that the benefit from additional attention to the marginal attribute within a choice set depends upon the expected utility loss from making a suboptimal choice if it is ignored. Guided by this analysis, we then develop an empirical method to measure an individual's propensity to attend to attributes. As a proof of concept, we offer an empirical example of our method using a conjoint analysis of demand for programs to reduce health risks. Our results suggest that respondents differentially allocate attention across attributes as a function of the mix of attribute levels in a choice set. This behaviour can cause researchers who fail to model attention allocation to estimate incorrectly the marginal utilities derived from selected attributes. This illustrative example is a first attempt to implement an attention-corrected choice model with a sample of field data from a conjoint choice experiment.
Schlagwörter: 
attention to attributes
allocation of attention
conjoint choice
choice set design
bounded rationality
choice heuristics
Creative-Commons-Lizenz: 
cc-by-nc Logo
Dokumentart: 
Article
Erscheint in der Sammlung:

Datei(en):
Datei
Größe
367.81 kB





Publikationen in EconStor sind urheberrechtlich geschützt.