Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/66005 
Erscheinungsjahr: 
2012
Quellenangabe: 
[Journal:] jbm - Journal of Business Market Management [Volume:] 5 [Issue:] 3 [Publisher:] Freie Universität Berlin, Marketing-Department [Place:] Berlin [Year:] 2012 [Pages:] 154-172
Verlag: 
Freie Universität Berlin, Marketing-Department, Berlin
Zusammenfassung: 
This research examines supplier's internal communication when a company is changing to being a solution provider. The focus lies on the internal communication challenges during the change. The qualitative case study comprises two cases of the change process to solution business. The results indicate that there are eight main internal communication challenges when a company is changing to being a solution supplier. In addition, the study offers a categorization to manage these challenges and conduct further research thereon.
Schlagwörter: 
internal communication
solution business
change process
empirical research
case study
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