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Ergebnisse 1-10 von 14.
ErscheinungsjahrTitelAutor:innen
2014Advancing industrial marketing theory: The need for improved research
In: Band: 7, 2014, Heft: 1, S. 284-288
LaPlaca, Peter
2014Does publish or perish lead to stylish rubbish?
In: Band: 7, 2014, Heft: 1, S. 289-295
Storbacka, Kaj
2014Perceived buyer confidence in buyer-supplier relationships
In: Band: 7, 2014, Heft: 4, S. 420-434
Chao, Emmanuel; Kato, Mshumbusi Paul
2014Brand creation via design and modularization: SMEs in international B2B markets
In: Band: 7, 2014, Heft: 2, S. 354-379
Uusitalo, Olavi
2014The future of business and industrial marketing and needed research
In: Band: 7, 2014, Heft: 1, S. 296-300
Johnston, Wesley J.
2014CASE: Reinventing the container shipping industry
In: Band: 7, 2014, Heft: 1, S. 301-305
Geersbro, Jens; Ritter, Thomas
2014Differential effects of product and service innovations on the financial performance of industrial firms
In: Band: 7, 2014, Heft: 3, S. 380-405
Eggert, Andreas; Thiesbrummel, Christoph; Deutscher, Christian
2014Embracing complex causality with the QCA method: An invitation
In: Band: 7, 2014, Heft: 1, S. 312-328
Schneider, Martin R.; Eggert, Andreas
2014CASE: Managing key account disruption in the logistics industry
In: Band: 7, 2014, Heft: 3, S. 406-413
Wernicke, Carolin; Saab, Samy; Kleinaltenkamp, Michael
2014Optimizing employee engagement with internal communication: A social exchange perspective
In: Band: 7, 2014, Heft: 2, S. 329-353
Karanges, Emma Ruth; Beatson, Amanda; Johnston, Kim; Lings, Ian