Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/96106
Authors: 
Schneider, Martin R.
Eggert, Andreas
Year of Publication: 
2014
Citation: 
[Journal:] jbm - Journal of Business Market Management [Volume:] 7 [Year:] 2014 [Issue:] 1 [Pages:] 312-328
Persistent Identifier of the first edition: 
Creative Commons License: 
http://creativecommons.org/licenses/by-nd/3.0/
Document Type: 
Article

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