Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/337634 
Year of Publication: 
2025
Citation: 
[Journal:] Innovation & Management Review [ISSN:] 2515-8961 [Volume:] 22 [Issue:] 4 [Year:] 2025 [Pages:] 293-309
Publisher: 
Emerald, Leeds
Abstract: 
The study aims to clarify the impact of technological uncertainty (TU) on emerging market retail SMEs' performance with the mediating roles of digital capabilities (DCs) and marketing innovation capability (MarIC).The research applied a convenience sampling including 271 valid responses collected from Vietnamese small and medium-sized enterprises (SMEs) in the retail industry. The paper employed partial least squares-structural equation modeling as an analysis technique.The findings show that TU has a positive significant statistical impact on retail SMEs' performance. Furthermore, DCs and MarIC serve as mediators in the relationship between TU and firm performance.This research emphasizes both theoretical and practical contributions, especially practical implications for emerging market retail SMEs in enhancing DCs and innovation capability in marketing to facilitate firms to adapt to TU.
Subjects: 
Digital capabilities
Firm performance
Marketing innovation capability
Technological uncertainty
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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