Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/336445 
Erscheinungsjahr: 
2026
Schriftenreihe/Nr.: 
WZB Discussion Paper No. SP II 2026-602
Verlag: 
Wissenschaftszentrum Berlin für Sozialforschung (WZB), Berlin
Zusammenfassung: 
Behavioral design in smartphone apps aims at inducing certain, monetizable behavior, mainly increased engagement, measurable by usage time. Such design is rarely transparent and often restricts users' ability to make alternative choices. In a framed field experiment, we document that behavioral design doubles app usage time compared to a version without behavioral elements. Providing users with choices-simply explained and conveniently adjustable design features-reduces usage time and increases their willingness to pay for the app. These findings suggest that offering choice could pave the way for new business models based on more responsible app design.
Schlagwörter: 
smartphone app
behavioral control
filtering algorithm
transparency and choice
self-determination
corporate social responsibility
field experiment
JEL: 
C93
O33
D83
L86
M14
Sonstige Angaben: 
This is a revised version of the WZB Discussion Paper SP II 2023-302 "Transparent app design reduces excessive usage time and increases willingness to pay compared to common behavioral design: a framed field experiment", originally published by the same authors within the Research Unit Economics of Change.
Dokumentart: 
Working Paper

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