Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/335513 
Year of Publication: 
2025
Citation: 
[Journal:] Information Technology & Tourism [ISSN:] 1943-4294 [Volume:] 28 [Issue:] 1 [Article No.:] 5 [Publisher:] Springer [Place:] Berlin, Heidelberg [Year:] 2025
Publisher: 
Springer, Berlin, Heidelberg
Abstract: 
The increasing strain of overtourism on popular destinations calls for data-driven strategies that can subtly influence tourist behavior without limiting freedom of choice. This study investigates the use of digital nudges, particularly the decoy effect, within recommender systems to guide visitor flows spatially or temporally. Through a series of focus group-based experiments, this study examines how introducing asymmetrically dominated options can alter destination preferences. The results suggest that spatial steering benefits more consistently from decoy-based interventions than temporal steering. Furthermore, the findings reveal that while nudging has a measurable impact, individual factors and personal preferences play a substantial role in shaping decisions. The study underscores the value of behaviorally informed recommender systems as tools for promoting sustainable tourism by facilitating more balanced visitor flows. It concludes with a call for further development of adaptive, user-aware digital strategies to address the multifaceted nature of tourist decision-making.
Subjects: 
Sustainable tourism
Digital nudging
Behavioral economics
Decoy effect
Recommender systems
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
Document Version: 
Published Version

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.