Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/328067 
Year of Publication: 
2024
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 41 [Issue:] 5 [Year:] 2024 [Pages:] 80-87
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
New technologies require aesthetic and hedonic user experience (UX) design to remain competitive. For guidance, a conceptual digital empathy framework explains and recommends individual UX research methods. The digital empathy framework is supported by two case studies of triangulated UX research methods - facial coding, eye tracking, and surveys - that provide valuable complementary insights.
Document Type: 
Article

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