Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/327335 
Year of Publication: 
2023
Citation: 
[Journal:] Journal of Innovation & Knowledge (JIK) [ISSN:] 2444-569X [Volume:] 8 [Issue:] 4 [Article No.:] 100427 [Year:] 2023 [Pages:] 1-12
Publisher: 
Elsevier, Amsterdam
Abstract: 
In recent years, the data trading industry has thrived on data assetization. However, given the increasing privacy concerns of the main data providers-individual users-their willingness to disclose data is in decline. Meanwhile, enterprises may violate privacy laws by profiting from co-creation data without user permission, blocking a significant amount of co-creation data from full circulation. This study establishes the utility function of users under three choices-purchase, sale, and maintaining the status quo-that quantify the privacy calculus mechanism and introduce privacy-related variables, employing references and interviews with Tencent employees and users. Accordingly, examining the decision-making behavior of users helped establish a data property rights two-way transaction model comprising six scenarios and, hence, six corresponding platform decisions. Indeed, the model can solve the noted dilemma and realize a Pareto improvement of the utilities of the platform and users. This study contributes a new perspective, constructs a data property rights two-way transaction model, expands the pricing theory boundary, and provides a decision reference for data trading practice, allowing enterprises to establish new business models.
Subjects: 
Data assetization
Co-creation data
Data pricing
Privacy concerns
Utility function
Value co-creation
JEL: 
P14
P48
R32
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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