Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/324251 
Year of Publication: 
2025
Series/Report no.: 
Working Paper No. 268
Publisher: 
Oesterreichische Nationalbank (OeNB), Vienna
Abstract: 
This paper examines consumers' intended adoption of a digital euro in Austria using a discrete choice experiment. We estimate a mixed logit model to quantify the role of key attributes such as privacy, offline functionality, security against financial loss, monetary incentives, and payment form factors. Our findings indicate that security and financial incentives are the strongest drivers of adoption, while privacy plays a secondary role. We identify significant heterogeneity in adoption likelihood across socio-demographic groups. Simulations suggest that under realistic design assumptions, approximately 45% of individuals are found to have an intention to adopt a digital euro.
Subjects: 
Central Bank Digital Currency (CBDC)
Consumer Adoption
Discrete Choice Experiment
Payment Preferences
JEL: 
E42
D12
G21
C35
Document Type: 
Working Paper

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