Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/315042 
Year of Publication: 
2025
Series/Report no.: 
IRENE Working Paper No. 25-02
Publisher: 
University of Neuchâtel, Institute of Economic Research (IRENE), Neuchâtel
Abstract: 
Using a discrete choice experiment (DCE), we analyze how social comparisons and financial information influence households' preferences and trade-offs among three sustainable electricity demand behaviors: conservation actions, efficiency investments, and purchasing a green power mix. Our results show that while a strong majority favors sustainable behaviors over inaction, both interventions significantly increase the likelihood of choosing inaction. Heterogeneity analyses reveal that this negative effect is driven by households with above-average consumption. Furthermore, our findings highlight conflicting motivational mechanisms, suggesting that financial information within normative messages may crowd out intrinsic motivation
Subjects: 
Electricity-saving behaviors
households' preferences
social comparisons
financial information
discrete choice experiment
mixed logit (MXL) model
crowding out effect
JEL: 
D12
D91
Q48
Document Type: 
Working Paper

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