Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/314543 
Year of Publication: 
2025
Series/Report no.: 
IZA Discussion Papers No. 17646
Publisher: 
Institute of Labor Economics (IZA), Bonn
Abstract: 
How do perceptions of AI versus human authorship affect engagement with creative work? In an incentivized experiment, participants (N=654) assessed the content of a short story labeled as either human or AI-generated and reported their willingness to pay and work to finish reading it. Consistent with prior research, the AI-labeled story received significantly lower content assessments. However, the time people invest in reading the story and their willingness to pay and work did not differ between the labels, even for the 36% of participants who profess to value human over AI writing. These findings raise questions about whether subjective assessments and aspirations to favor human authorship translate into actions.
Subjects: 
Artificial Intelligence
creative writing
willingness to pay
AI bias
JEL: 
D12
O33
Z11
Document Type: 
Working Paper

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