Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/313163 
Year of Publication: 
2023
Citation: 
[Journal:] Journal of Marketing Analytics [ISSN:] 2050-3326 [Volume:] 12 [Issue:] 1 [Publisher:] Blackwell Publishing Ltd [Place:] Oxford, UK [Year:] 2023 [Pages:] 1-5
Publisher: 
Blackwell Publishing Ltd, Oxford, UK
Subjects: 
Business and Management, general
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
Document Version: 
Published Version

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