Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/310711 
Authors: 
Year of Publication: 
2018
Citation: 
[Journal:] Journal of Accounting and Management Information Systems (JAMIS) [ISSN:] 2559-6004 [Volume:] 17 [Issue:] 2 [Year:] 2018 [Pages:] 301-307
Publisher: 
Bucharest University of Economic Studies, Bucharest
Abstract: 
Using the pitching research template elaborated by Faff (2017) as basis, this paper discusses the reverse engineering process on the article "Behavioural effects of nonconscious mimicry and social intentions" by Wong, Hartley and Tombs (2017). The main objective is to reflect on the reverse engineering exercise while including major findings of the paper itemized. This paper adds an additional angle on the reverse engineering process, the pitching research template and Robert Faff's efforts in creating a comprehensive research base.
Subjects: 
Pitching Research
Marketing
Consumer Behavior
Nonconscious Mimicry
JEL: 
M31
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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