Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/310711 
Autor:innen: 
Erscheinungsjahr: 
2018
Quellenangabe: 
[Journal:] Journal of Accounting and Management Information Systems (JAMIS) [ISSN:] 2559-6004 [Volume:] 17 [Issue:] 2 [Year:] 2018 [Pages:] 301-307
Verlag: 
Bucharest University of Economic Studies, Bucharest
Zusammenfassung: 
Using the pitching research template elaborated by Faff (2017) as basis, this paper discusses the reverse engineering process on the article "Behavioural effects of nonconscious mimicry and social intentions" by Wong, Hartley and Tombs (2017). The main objective is to reflect on the reverse engineering exercise while including major findings of the paper itemized. This paper adds an additional angle on the reverse engineering process, the pitching research template and Robert Faff's efforts in creating a comprehensive research base.
Schlagwörter: 
Pitching Research
Marketing
Consumer Behavior
Nonconscious Mimicry
JEL: 
M31
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