Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/309775 
Year of Publication: 
2022
Citation: 
[Journal:] Electronic Markets [ISSN:] 1422-8890 [Volume:] 32 [Issue:] 4 [Publisher:] Springer [Place:] Berlin, Heidelberg [Year:] 2022 [Pages:] 2293-2309
Publisher: 
Springer, Berlin, Heidelberg
Abstract: 
Recent information privacy research has started to spark a debate about privacy infringements that happen not on an individual, but on a multi-party level. Here, a person's own information privacy is affected by the decisions of others – a phenomenon referred to as interdependent privacy. Building on the 3R Interdependent Privacy Protection Framework, we explore the underlying mechanisms of how and why interdependent privacy violations happen and how they can be remedied. Drawing on an online vignette experiment (N = 330), we investigate the efficacy of an interdependent privacy salience nudge and reveal that it can decrease the likelihood that users disclose others' personal information by 62%. Furthermore, we develop a novel measurement instrument and empirically validate that users' decision to disclose others' personal information to an online platform is formed via a serial mediation mechanism through users' realization of the data transfer, recognition of others' ownership, and respect for others' rights. We discuss important implications for both theory and practice.
Subjects: 
Interdependent privacy
Peer disclosure
Online platforms
Privacy nudge
Online vignette study
Serial multiple mediation
JEL: 
O30
D91
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
Document Version: 
Published Version

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