Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/306317 
Year of Publication: 
2022
Citation: 
[Journal:] Journal of Revenue and Pricing Management [ISSN:] 1477-657X [Volume:] 21 [Issue:] 6 [Publisher:] Springer Nature [Place:] Berlin [Year:] 2022 [Pages:] 596-622
Publisher: 
Springer Nature, Berlin
Abstract: 
Past reviews of studies concerning competitive pricing strategies lack a unifying approach to interdisciplinarily structure research across economics, marketing management, and operations. This academic void is especially unfortunate for online markets as they show much higher competitive dynamics compared to their offline counterparts. We review 132 articles on competitive posted goods pricing on either e-tail markets or markets in general. Our main contributions are (1) to develop an interdisciplinary framework structuring scholarly work on competitive pricing models and (2) to analyze in how far research on offline markets applies to online retail markets.
Subjects: 
Competition
Competitive pricing
Dynamic pricing
e-commerce
e-tail
Online markets
Persistent Identifier of the first edition: 
Creative Commons License: 
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Document Type: 
Article
Document Version: 
Published Version

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