Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/287605 
Year of Publication: 
2021
Citation: 
[Journal:] Journal of Financial Services Marketing [ISSN:] 1479-1846 [Volume:] 27 [Issue:] 4 [Publisher:] Palgrave Macmillan UK [Place:] London [Year:] 2021 [Pages:] 322-334
Publisher: 
Palgrave Macmillan UK, London
Abstract: 
During the financial crisis of 2008/2009, financial institutions such as banks and insurance companies have lost trust of their customers. In the recommendation process of pension products, trust plays an important role since cash flows from retirement products accrue decades ahead. Using the results from a survey, we find that financial institutions still struggle to deliver trust to their customers when they recommend different categories of retirement products. Other recommending parties such as academic financial experts or close friends, however, are able to establish a high level of trust. We therefore investigate factors of alternative channels to establish trust such as the recommendation process or product features.
Subjects: 
Pension products
Trust
Financial literacy
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
Document Version: 
Published Version

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