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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Institut für Marketing und Customer Insight, Universität St.Gallen
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2022
Der Anlass bestimmt das Format – Situative Mehrwerte digitaler In-Store-Anwendungen
In: volume: 39, 2022, issue: 5, p. 20-27
Hesse, Andreas
;
Esser, Martin
2022
Cognitive Biases in Free- to-play Games
In: volume: 39, 2022, issue: 4, p. 34-42
Benti, Behailu Shiferaw
;
Hasse, Dominika
;
Stadtmann, Georg
2022
Gamifying B2B Sales - An Analysis of the Status Quo and Potential for Gamification within Sales
In: volume: 39, 2022, issue: 4, p. 54-62
Schlipf, Matthias
;
Baumann, Michaela
2022
Elaboration Likelihood - im E-Mail-Marketing
In: volume: 39, 2022, issue: 4, p. 10-17
Oberwegner, Niklas
;
Kinner, Cordula
2022
Implizite Preismessungen – Verbessertes Forecasting im Controlling
In: volume: 39, 2022, issue: 1, p. 32-38
Müller, Kai-Markus
;
Binckebanck, Lars
;
Faulhaber, Volker
;
Scheibel, Marc
2022
Kundenlösungen als Signale - Warum Unternehmen am Lösungsgeschäft festhalten sollten, auch wenn es nicht profitabel ist
In: volume: 39, 2022, issue: 3, p. 22-29
Zimmer, Marcus
;
von Wangenheim, Florian
;
Salonen, Anna
2022
Easygoing Shopping – Customer Acceptance of the 'Just Walk Out' Technology in the German Retail Market
In: volume: 39, 2022, issue: 5, p. 36-45
Gouthier, Matthias
;
Nennstiel, Carina
;
Kern, Nora
;
Groß, Sebastian
2022
Teamvergütung als Modell der Zukunft - Ist die traditionelle Leistungs vergütung insbesondere im Vertrieb noch zeitgerecht?
In: volume: 39, 2022, issue: 1, p. 50-57
Schmäh, Marco
;
Gutsche, Jörg
;
Schuckert, Mario
;
Mayer, Claire
;
Musch, Jana
;
Spindler, Vera
;
Weidemann, Christina
2022
Marketing Review St.Gallen, Ausgabe 4/2022: "Cognitive Biases" in Marketing
In: volume: 39, 2022, issue: 4,
Universität St. Gallen - Institut für Marketing und Customer Insight
2022
Behavioral Return Interventions - How Behavioral Science Helps Prevent Returns in E-Commerce
In: volume: 39, 2022, issue: 4, p. 24-33
Pfrang, Thilo
;
Spreer, Philipp
Author
3
Gotsch, Mauro Luis
3
Schögel, Marcus
2
Fuchs, Matthias
2
Füller, Johann
2
Gollnhofer, Johanna Franziska
2
Reinecke, Sven
2
Renner, Susanna
2
Schmäh, Marco
2
Spreer, Philipp
2
Weidemann, Christina
.
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54
2022
Journal - issue
9
Issue 1, Volume 39, 2022
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Issue 2, Volume 39, 2022
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Issue 3, Volume 39, 2022
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Issue 4, Volume 39, 2022
9
Issue 5, Volume 39, 2022
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Issue 6, Volume 39, 2022