Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276197 
Year of Publication: 
2022
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 39 [Issue:] 4 [Year:] 2022 [Pages:] 34-42
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Considering free-to-play games and their virtual currency exchange rate policies, we analyze the incidence of the cognitive biases "money illusion" and "decoy effect." We show that above par exchange rates and advertising bonus packs instead of price discounts in the in-game stores lead to adverse implications for the players. From our findings we derive managerial and policy implications.
Document Type: 
Article

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