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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Results 1-10 of 11.
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Year of Publication
Title
Author(s)
2020
Kommunikationsparadigma im Wandel - Auf dem Weg zum kommunikativen Ökosystem
In: volume: 37, 2020, issue: 5, p. 76-83
Zerr, Konrad
;
Tropp, Jörg
;
Linxweiler, Richard
2020
Marketing Review St.Gallen, Ausgabe 5/2020: Sales Automation
In: volume: 37, 2020, issue: 5,
Universität St. Gallen - Institut für Marketing
2020
Automated Product Suggestions with Needs-based ConƖgurators
In: volume: 37, 2020, issue: 5, p. 34-41
Hasenmaile-Aspin, Johanna
;
Scharfenberger, Philipp
2020
Digitalisierung und Automatisierung - Herausforderungen und Gestaltungsansätze für eine kundenzentrierte B-to-B-Marktbearbeitung
In: volume: 37, 2020, issue: 5, p. 18-26
Schmitz, Christian
;
Altenscheidt, Jan
;
Ernst, Sophie-Charlotte
;
Huckemann, Matthias
2020
Then potential of unstructured data: Embedding voice and deep learning to accelerate sales automation
In: volume: 37, 2020, issue: 5, p. 6-9
Friede, Guntram
;
Schmitz, Christian
2020
Sales- und Service-Bots im Vertrieb - Chance oder Risiko für Unternehmen?
In: volume: 37, 2020, issue: 5, p. 10-17
Greve, Goetz
;
Meyer, Frederike
2020
Co-Kreation der Marke in Brand-Communities
In: volume: 37, 2020, issue: 5, p. 68-75
Saak, Rebekka
;
Schmidt, Holger J.
2020
Digital-Sales-Enablement - Apps für Mehrwert im Kundengespräch
In: volume: 37, 2020, issue: 5, p. 42-49
Thoma, Axel
2020
Daten und Automation bei KMUs in Sales und Marketing - Zwei Use-Cases aus der Praxis
In: volume: 37, 2020, issue: 5, p. 28-33
Schöpf, Alex
2020
The Art of War & Sales: Is Sales the Next Frontier for the Bots?
In: volume: 37, 2020, issue: 5, p. 58-61
van Deth, Samuel
Author
1
Saak, Rebekka
1
Scharfenberger, Philipp
1
Schmidt, Holger J.
1
Schöpf, Alex
1
Thoma, Axel
1
Tropp, Jörg
1
van Deth, Samuel
1
Zerr, Konrad
.
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2020