Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276107 
Year of Publication: 
2020
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 37 [Issue:] 5 [Year:] 2020 [Pages:] 34-41
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Increasingly complex product portfolios make it more relevant than ever to match the right product to the right consumer. We show how needs­-based configurators help to optimize consumer's choice processes by providing automated individualized product suggestions.
Document Type: 
Article

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