Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/261905 
Year of Publication: 
2021
Citation: 
[Journal:] BRQ Business Research Quarterly [ISSN:] 2340-9436 [Volume:] 24 [Issue:] 3 [Publisher:] Sage Publishing [Place:] London [Year:] 2021 [Pages:] 241-248
Publisher: 
Sage Publishing, London
Abstract: 
The COVID-19 pandemic has changed the way we operate at work. Dealing with these changes may require new ways of thinking about our models of employment relationships, to create more sustainable organizations during troubled times. Sustainability can be understood as an attempt to strike a balance between the economic, social and environmental goals of companies - a balance that could drive a global recovery from the pandemic crisis. This essay focuses on the employer's perspective and considers how firms can use different employment models to improve sustainability during the crisis. We propose two alternative employment models which we label "Oversustainability" and "Mutual Sustainability" that depend on the choice of the firm's competitive strategy (proactive/innovative vs analyzer/following). We considered the contributions expected from employees and the inducements they were offered under each model. We believe these employment models can be advantageous for companies seeking to adopt proactive and analyzer-type sustainability strategies.
Subjects: 
analyzer strategy
employment relationships
innovative and proactive strategy
Sustainability
JEL: 
M1
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc Logo
Document Type: 
Article

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