Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/261903 
Year of Publication: 
2021
Citation: 
[Journal:] BRQ Business Research Quarterly [ISSN:] 2340-9436 [Volume:] 24 [Issue:] 3 [Publisher:] Sage Publishing [Place:] London [Year:] 2021 [Pages:] 224-232
Publisher: 
Sage Publishing, London
Abstract: 
In this article, we explore the Covid-19 crisis through the lens of innovation. We focus on the threat and opportunity drivers of innovation, and some of their product/service and process outcomes. We contribute to crisis innovation theory and practice by suggesting that there are two categories of innovation during multi-level crises, such as a pandemic: (1) reactive, threat-driven innovations that are created to contain and respond to organizational problems and disruptions that arise from the crisis; and (2) proactive, opportunity-driven innovations that are created to capitalize on environmental needs and opportunities. We highlight the role of human, physical interdependence in organizations' core technologies that create threats for some organizations and opportunities for others during the pandemic.
Subjects: 
Covid-19
Crisis management
opportunity- and threat-driven innovations
product and process innovation
JEL: 
O32
O34
H12
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc Logo
Document Type: 
Article

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