Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/260216 
Year of Publication: 
2018
Series/Report no.: 
Working Paper No. 2017:7
Publisher: 
Lund University, School of Economics and Management, Department of Economics, Lund
Abstract: 
Consumer choice of services that are financed by a third party may improve the matching of consumers and providers, and spur competition over quality dimensions relevant to consumers. However, in markets characterized by information frictions and switching costs, the gains from choice may fail to materialize. We use two large-scale randomized field experiments in primary health care to examine if leaflets with comparative information and pre-paid choice forms sent to consumers by postal mail affect choices. The results demonstrate that there are demand side frictions in the primary care market and indicate how these frictions can be mitigated.
Subjects: 
Consumer choice
Information
Switching costs
Primary health care
Field experiments
JEL: 
D83
I11
I18
Document Type: 
Working Paper

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